Schema Markup | Genlytic Docs

Schema markup (JSON-LD) is the highest-impact, lowest-effort GEO action available. Adding schema to pages that AI models already cite from your domain increases the likelihood of Tier 1 citations.

Why schema matters for AI visibility

AI models parse structured data when indexing content. Pages with FAQPage, HowTo, and Organization schema are more likely to be:

Retrieved as source citations in AI responses
Cited at Tier 1 (primary recommendation)
Represented accurately (schema provides ground truth for facts)

A Schema Gap action appears when your URL is cited in 2+ tracked prompts but has no schema markup detected.

FAQPage schema

Use when: a page answers multiple questions related to your tracked prompts.

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Genlytic?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Genlytic is a GEO platform that tracks and improves your brand's presence in AI-generated answers."
      }
    }
  ]
}

Organization schema

Use on: your homepage and About page. Provides ground truth for AI models about your brand.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Genlytic",
  "url": "https://genlytic.app",
  "description": "GEO platform for AI search visibility.",
  "foundingDate": "2024",
  "sameAs": [
    "https://twitter.com/genlytic",
    "https://linkedin.com/company/genlytic"
  ]
}

HowTo schema

Use when: a page explains a process or multi-step workflow.

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to track AI visibility",
  "step": [
    { "@type": "HowToStep", "text": "Add your brand domain to Genlytic." },
    { "@type": "HowToStep", "text": "Add prompts your customers ask AI engines." },
    { "@type": "HowToStep", "text": "Run your first scan." }
  ]
}

BreadcrumbList schema

Use on: all non-homepage pages. Helps AI models understand site structure.

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://genlytic.app" },
    { "@type": "ListItem", "position": 2, "name": "Docs", "item": "https://genlytic.app/docs" }
  ]
}

Implementation

Add JSON-LD blocks to your page <head> section:

<script type="application/ld+json">
{ ... your schema here ... }
</script>

You can add multiple schema blocks on the same page. Use the Webflow integration to push schema directly from Genlytic without manual edits.

Validation

Test your schema at search.google.com/test/rich-results. All four schema types above are supported by the Rich Results Test.

Next steps

Webflow integration — push schema without code edits
Optimize Actions — automated schema gap detection