Sources

The Sources page tracks the third-party domains and URLs that AI models cite when answering your tracked prompts. These are the intermediaries between your brand and AI visibility.

What sources are

AI models do not cite your website directly in most responses. Instead, they cite articles, directories, and review sites that have written about your category. A "source" is any domain that appears in AI citations for your tracked prompts.

Domains tab

The Domains tab shows all cited domains sorted by citation frequency. Each domain shows:

• Citation count across prompts and models
• Page type (blog, review, directory, news, other)
• Source Quality Tier (A / B / C)
• Whether your brand is mentioned on that domain

Source Quality Tiers:

• A — high-authority domains cited by 3+ AI models across multiple prompts
• B — mid-authority domains cited consistently by 1–2 models
• C — low-authority or single-prompt citations

You can export the domain list as CSV.

URL Citations tab

The URL Citations tab shows individual URLs (not just domains) that appear in AI responses. Each entry shows the full URL, the prompt it appeared in, the model that cited it, and the page type. You can export URL citations as CSV.

Citation Gap Analysis

The Citation Gap tab shows domains that AI models cite frequently for your prompts but that do not mention your brand. These are citation opportunities — getting your brand mentioned on these domains could directly increase your visibility.

Each gap shows:

• Domain and estimated impact score
• Which prompts it affects
• Which models cite it

You can export citation gaps as CSV.

Citation Drift

The Citation Drift tab tracks how your source landscape changes over time. AI models regularly change which sources they cite — industry data shows 40–60% of cited sources change month over month. Drift entries are grouped by week and show sources gained or lost.

Next steps

• Citation Building — outreach strategy for citation gaps
• Optimize — Citation Gap actions — automated gap detection