Optimize — Actions

The Optimize page is your Impact Queue — a prioritized list of specific fixes that improve your AI Visibility Score, generated automatically after each scan.

What the Impact Queue is

After each scan, Genlytic analyzes your results and generates optimize actions. Each action targets a specific gap between your current brand presence and where it could be. Actions are ranked by impact score and deduplicated — the same action type on the same target will not appear more than once per 7-day window.

Action types

Seven action types are generated based on scan results:

Type	What triggers it	Placement	Visibility delta
Schema Gap	Your URL cited in 2+ prompts with no schema markup	On-page	+40 pts
FAQ Block	Question-type prompt where your brand is not Tier 1 on any model	On-page	+25 pts
Answer Block	Your brand is Tier 3 across ALL models for a prompt	On-page	+20 pts
Citation Gap	A source cited by AI doesn't mention your brand (impact >= 2)	Off-page	+35 pts
Narrative Fix	Negative sentiment + AI context contradicts your ground truth	On-page	+30 pts
Content Gap	Prompt with win rate = 0% and no brand domain in citations	On-page	+45 pts
Tier Upgrade	Brand at Tier 3 for 2+ consecutive scans on the same model	On-page	+25 pts

Impact Score

Each action has an impact score of 1, 2, or 3:

impactRaw = (visibilityDelta/100 × modelCount/4 × citationWeight) / effortScore

citationWeight: 1.0 (avg tier <= 1.5) | 0.6 (avg tier <= 2.5) | 0.3 (avg tier > 2.5)

impactScore: 3 (high) if impactRaw >= 0.33
             2 (medium) if impactRaw >= 0.15
             1 (low) if impactRaw < 0.15

Actions affecting more AI models and those with lower effort scores receive higher impact scores.

Effort map

Effort scores (1=low effort, 4=high effort) by action type:

Action	Effort
Schema Gap	1 — add JSON-LD to an existing page
FAQ Block	2 — add structured FAQ section to a page
Answer Block	2 — restructure page answer format
Citation Gap	3 — outreach to a third-party domain
Narrative Fix	2 — update core content to correct AI narrative
Content Gap	4 — create a new page targeting a prompt
Tier Upgrade	3 — content and structural improvements

How to use the queue

1. Open the Optimize page — actions are sorted by impact score (highest first)
2. Click an action to read the title, description, affected prompts, and affected models
3. Click Generate Fix to produce a specific fix recommendation (streaming output)
4. Copy the generated fix content and apply it to your site
5. Mark the action as Applied when done, or Dismiss to remove it from the queue

Status workflow

Status	Meaning
pending	Action is in the queue, not yet acted on
applied	Fix has been implemented
dismissed	Action was intentionally skipped

Next steps

• Optimize — Briefs — longer-form content creation
• GEO Agent — automate action execution