Introduction

Genlytic is a Generative Engine Optimization (GEO) platform that tracks how your brand appears in AI-generated answers. Instead of ranking on a search results page, your goal in GEO is to be cited — accurately and prominently — when AI models answer questions your customers ask.

What is GEO?

Generative Engine Optimization is the practice of improving a brand's presence in AI search responses. When someone asks ChatGPT, Perplexity, Claude, or Gemini a question about your category, GEO determines whether your brand gets cited, at what tier, and with what sentiment. Unlike traditional SEO, there are no "rankings" — only citations, tiers, and narratives.

What you can do with Genlytic

• Track AI visibility across 7 AI engines (ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Grok, Brave AI)
• Measure brand mentions by tier quality (Tier 1: primary recommendation, Tier 2: mentioned, Tier 3: footnote)
• Identify citation gaps — sources AI models cite that don't mention your brand
• Generate and execute optimize actions — structured fixes that improve your visibility score
• Run the GEO Agent — an autonomous system that monitors, plans, and executes GEO improvements on your behalf

Next steps

Start with Quick Start to set up your first project.